Minimum $5. 25 km on the odometer, and 25 minutes with your logo and colors on the car.
Every sponsor gets /s/your-domain as a permanent, indexable page with a name, a description and a link. It does not disappear when your time runs out.
For the length of your time the car carries your color and your name: clearly visible, in the middle of the frame, not in a list at position 240.
What is sold here is time, not rank. Even five dollars get five minutes alone on the car. Pay more and you drive longer and sit higher on the leaderboard.
Every order is reviewed before it reaches the car. It costs a few minutes and keeps the car clean.
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