Rules

fuelup is a car that drives while it has fuel. You buy fuel. There are no ads, no revenue share, and no way to get on the car without paying for it. What you buy is time on the car, not a rank someone can take from you.

What one dollar buys

One kilometer on the journey around the world, counted permanently. The goal is 40,075 km, one lap of the Earth.
Sixty seconds during which the car carries your logo and your colors, and your board stands at the side of the track.
A place in the all-time leaderboard, ranked by everything you have ever paid. That list is not reset for as long as fuelup is running.
A page of your own at /s/your-domain with your name, your line, and a link to you. It stays after your time runs out, for as long as fuelup is running.

How the queue works

The minimum is $5. A single purchase buys at most 60 minutes on the car. Beyond that the money still counts for kilometers and for your rank, but the driving time stops there. Without that cap one large order would block everyone else for days.

Approved purchases join the back of the queue and run in order. When the queue is empty the car stops, and the clock on the front page counts how long it has been standing. Time spent stopped is never made up: whoever fuels next starts driving at that moment, not where the last one left off.

Your logo and your colors

We fetch the logo from the address you submit and read your brand color out of it, so the car is painted in your colors without you picking anything. If your site declares a theme color and your logo is monochrome, we use the theme color instead. If we cannot reach your site, your listing shows your initial on a neutral grey until it works.

What you may list

A product or company website that you own or are authorized to represent.
Not chat or invite links such as Telegram, WhatsApp, Discord or Signal. The car carries products, not group chats.
Not sexual or adult content.
Not link shorteners, and not affiliate or tracking URLs. Query strings are stripped from what we store and from where visitors are sent.
Nothing illegal, deceptive, or impersonating someone else.

After you pay

Every order arrives as pending and is checked by hand before it reaches the car. That usually takes a few hours. Once approved, your window is scheduled and your entry becomes public.

Payments are not refundable. Paying means you accept the Terms and the Privacy Policy.